Privacy Policy

This privacy notice tells you how BEAM (formally Hertford Theatre) will collect and use personal information obtained from you and/or third parties.

The type of personal information we collect

We currently collect and process the following information:

Information you give us

For example, when you register on our website, buy tickets, or donate, we will store personal information you give us such as your name, email address, postal address, and telephone number. We will also store a record of your purchases and donations.

Information about your interactions with us

For example, when you visit our website, we collect information about how you interact with our content and ads. When we send you a mailing, we store a record of this, and in the case of emails we keep a record of which ones you have opened, and which links you have clicked on.

Information from third parties

We occasionally receive information about you from third parties. For example, we may use third party research companies to provide general information about you, compiled using publicly available data.

Sensitive personal information

Data Protection law recognises that certain categories of personal information are more sensitive such as health information, race, religious beliefs, and political opinions. We do not usually collect this type of information about our patrons unless there is a clear reason for doing so. As an example, we may collect health information about participants in our programme of workshops with young people, or from patrons with additional needs.

Who we share your information with

We may share this information with third parties for the following reasons:

When it is necessary for third parties to be able to provide you with products or services that you have requested. (e.g., Online courses or links to online events)
To our own service providers who process data on our behalf and on our instructions (for example our ticketing system software provider). In these cases, we require that these third parties comply strictly with our instructions and with data protection laws, for example around security of personal data.
Where we are under a duty to disclose your personal information in order to comply with any legal obligation (for example to government bodies and law enforcement agencies).
To specific named visiting companies whose performances you have attended. In these cases, we will always ask for your explicit consent before doing so.

Our legal basis for processing your personal information

Under data protection laws these are the lawful bases we rely on for processing your information:

Contract purposes

When you make a purchase from us or donate to us, you are entering into a contract with us. To perform this contract, we need to process and store your data. For example, we may need to contact you by email or telephone in the case of cancellation of a show, or in the case of problems with your payment.

Legitimate business interests

In certain situations, we collect and process your personal data for purposes that are in our legitimate organisational interests. However, we only do this if there is no overriding prejudice to you by using your personal information in this way. We describe below all situations where we may use this basis for processing.

With your explicit consent

For any situations where the two bases above are not appropriate, we will instead ask for your explicit consent before using your personal information in that specific situation.

Other processing activities

In addition to marketing communications, we also process personal information in the following ways that are within our legitimate organisational interests:

We may analyse data we hold about you to ensure that the content and timing and format of communications that we send you are as relevant to you as possible.

We may analyse data we hold about you in order to identify and prevent fraud.

We may use profiling techniques to provide us with information about you that will help us to communicate in a relevant way with you when we are approaching you about fundraising and potential philanthropic support. Such information is compiled using publicly available data about you.

In all the above cases we will always keep your rights and interests at the forefront to ensure they are not overridden by your own interests or fundamental rights and freedoms.

You have the right to object to any of this processing at any time. If you wish to do this, please use the contact details at the end of this policy. Please bear in mind that if you object this may affect our ability to carry out tasks above that are for your benefit.

Marketing communications

We aim to communicate with you about the work that we do in ways that you find relevant, timely and respectful. To do this we use data that we have stored about you, such as what events you have booked for in the past, as well as any preferences you may have told us about.

We use your consent as the legal basis for communications by post and email. In the case of postal mailings, you may object to receiving these at any time using the contact details at the end of this policy. We will also include details on how to opt out clearly on every postal mailing we send you.

In the case of email, we will give you an opportunity to opt out of receiving them during your first purchase with us. If you do not opt out, we will provide you with an option to unsubscribe in every email that we subsequently send you, or you can alternatively use the contact details at the end of this policy.

We may also contact you about our work by telephone however we will always get explicit consent from you before doing this. Please bear in mind that this does not apply to telephone calls that we may need to make to you related to your purchases (as above).

Cookies

Cookies are small text files that are automatically placed onto your device by some websites that you visit. They are widely used to allow a website to function (for example to keep track of your basket) as well to provide website operators with information on how the site is being used.

We use cookies to keep track of your order as well as to identify how the website is being used and what improvements we can make.

Your debit and credit card information

If you use your credit or debit card to purchase from us or to donate, we will ensure that this is carried out securely and in accordance with the Payment Card Industry Data Security Standard (PCI-DSS). You can find more information about this standard at www.pcisecuritystandards.org.

We do not currently store your card details unless you have explicitly asked for them to be entered in your wallet.

CCTV

Please be aware that CCTV is in operation throughout the premises for your safety and may capture images of you. This information will only be used where we have a legitimate interest as set out above or where we’re required to use the information to comply with the law. In any other case, this information will be regularly destroyed every 30 days.

How long we keep your information

We store your personal information indefinitely such that for any subsequent purchases you make we can link them back to a single unique record that we hold for you on our system.

If there are aspects of your record that are inaccurate or that you would like to remove, you can usually do this by logging in to your account through our website. Alternatively, please use the contact details at the end of this policy.

Any objections you make to any processing of your data will be stored against your record on our system so that we can comply with your requests.

International data transfers

The council does not share your information with countries outside of the UK without ensuring that sufficient safeguards are in place that are equivalent to the UK Data Protection legislation or the UK GDPR. For this purpose, we do not share your data internationally.

Automated decision making

There are restrictions on automated decisions based solely on automated means without any human involvement, including restrictions on profiling. It is not anticipated that your data will be subject to automated decision making for this purpose, however, if you have any queries about this, please contact the council’s Data Protection Officer using the details below.